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Then we have modified broad match type, the bridge between broad match type and the other two match types i.e. At the same time, you can leverage negative keywords to ensure your ad doesn’t show in search results that are unrelated to your business. What’s more? It’s safe to say broad match type doesn’t match the intent of the search query. In our opinion, use broad match type if your campaign incorporates a lot of long tail keywords since long tail keywords help you to narrow down your audience. If you had no idea, high bounce rates affect your quality score on Google, and a higher bounce rate means everything but good things for your rankings. In other words, if a huge number of random individuals land on your site from broad match type, you might suffer high bounce rates especially if they don’t find what they need on your site. However, you must keep an eye out for the costs since they can ramp up quickly more so if you’re paying for traffic that never converts.īe careful how you use the broad match type since Google might match your ads and content to search queries that are irrelevant to your cause. Thanks to the generous nature of the broad match type, it offers you a great way of generating many clicks. Remember you pay Google AdWords whenever a user clicks on your ad. Have you noticed how broad match type covers all keyword variations including synonyms, plurals, and even misspellings? Since broad match keywords are common among searchers, using these keywords in your SEO and AdWords campaign results in a large volume of traffic.Īdditionally, when you use broad match type in AdWords, Google displays your ad whenever the searcher’s query includes a word in your SEO keyphrase regardless of the order of words.įor instance, if you choose a broad match for the key phrase “ WordPress themes,” users might see your ad when they search for “premium WordPress themes,” “themes for WordPress,” “WordPress templates,” “WordPress themes,” “website themes” and “free themes” among others. Nearly everybody on the internet uses a broad match type keyword at one time or another to find information. Why? Because broad match type keywords make the bulk of online searches. However, the traffic you generate isn’t refined and takes a lot of effort to convert. The default keyword match type, broad match offers you the opportunity to reach the largest audience possible. Now that you know why keyword research is important to SEO, let us look at different keyword match types that you can use to generate traffic via AdWords and inform your SEO strategy. If you don’t do astute keyword before deploying your SEO and PPC machinery, you will leave a lot of money on the table and we can guarantee you that. Keyword research is in simpler terms, digital market research. Grow your audience without bending your back backward.Create content that your audience find and consume.Keep tabs on your audience, industry trends and evaluate how your SEO and PPC campaigns are performing.Targeting the right keywords means all the difference between success and failure as far as generating relevant traffic (that converts well) goesīack to the point, keyword research is the holy grail of SEO, as Neil Patel says, because it helps you to:.Keyword research is easy stuff unlike what most “SEO gurus” will have you believe.Your prospects use search queries, or rather keywords, to find your website on Google, Bing, and Yahoo! among other search engines.Google attributes this to the fact that traffic from ads is usually better targeted and often leads to better landing pages compared to traffic from organic search results Users are 8.5 times more likely to click organic search results than paid results (ads), even though the latter does better in terms of conversions.If you’re wondering why keyword research is the most important part of SEO, we refer you to SEO 101: 1 Why Keyword Research is The Most Important Part of SEO